This is an add-on for existing accounts.
This is a necessity for having a SSL certificate.
Reasons why you need a dedicated IP
- Ecommerce Ready
They Are Ecommerce Ready – If you want to sell products online, the only way to set up your store is to have a dedicated IP.
- Search Engine Visibility
Many people will argue that search engine optimization is the most effective way to get your site ranked, and when you have a dedicated IP you give yourself the best chance to get the highest rankings. (Not only do you eliminate the risk of having a site you share your IP with causing your domain to be blacklisted or removed from rankings, but also your mailings as well.)
- Professional Website
If you can get an affordable hosting solution with a dedicated IP you should go for it. Of course, the IP is not the most important factor to consider, but usually when a host offers such a feature in a hosting package you can safely assume that the other important features needed to run a professional website are in place.